Attract and retain long term buyers for compounding monthly recurring revenue that stabilizes high cash months and creates deep transformative relationships with your clients without constantly launching
You’re a content queen, and can write a carousel in your sleep that gets link clicks and DM inquiries
But it’s not resulting in consistent sales from premium buyers into your long term spaces. And when someone occasionally does buy a long term package, she doesn’t resign.
And you feel so tired of putting out so much content for new faces every month, and retaining almost none of them.
So every month, you start again from zero.
And around the 20th of the month, you already feel it. Next month's calendar is mostly empty, and the maths has started in the back of your head “if I don't sign two people this week, this month's down on last”
And it’s so frustrating because you “should” be further along by now, but instead of feeling safe in your income, you feel anxious and open a fresh doc and start planning another masterclass. One you don't even want to run, but you know that's the thing you know works, fill the top of the funnel, launch the thing, convert a few, repeat.
And it works, you attract dozens if not hundreds of new clients into your masterclass or challenge, but you know that in a few weeks you’ll be doing the same thing because those clients you worked so hard to sign won’t be re-signing.
🥂 You’re so ready to have clients find you, inquire and buy long-term high-ticket packages without needing to do 3 masterclasses to sign 3 clients.
🥂 You’re so ready for the clients who buy long term to then re-sign like crazy, and your recurring revenue stacks in the background like crazy, high cash months feel easy and you create deep, transformative relationships with your clients who sing your praises, and you create a true movement.
But that’s not happening yet…
Here's what I want you to hear.
This isn’t a “volume” problem where you need more of the right buyers entering your funnels and finding you.
You and I both know you already have hundreds or thousands of the right buyers in your audience.
This isn’t an effort problem.
You are not afraid of hard work, you’re pouring out content, serving your clients on calls and sending the voice notes in between.
And it isn't a results problem.
When clients work with you they get great results. They tell you that you have changed their life and they'd tell anyone how good you are.
So if you're working this hard and your clients are getting results, why does it still feel like you're hustling like you just started?
Here’s why this is happening
You've built a business that attracts short-term buyers, and an offer that's designed to be completed and left.
You’re not attracting long term buyers on the front end because…
#1 Your content positions you as a generalist, so only your low-ticket offers sell
You’re posting like a business coach who makes sales or a health coach who helps you lose weight, and even though the content is good, this positions you as a generalist. Your soul match client is looking to pay premium for a specialist because she already has general information. which is why your dream client happily grabs your $33 masterclass but never hands you four or five figures for your mastermind.
So you’re filling the top of your funnel with content that converts low-ticket buyers, but that same generalist positioning is what caps you there, which is why your freebies and challenges are full and your premium offer isn’t.
They’re not resigning on the backend because…
#3 What you’re marketing and what you’re delivering are two different things
In your content you’re selling a one-of-a-kind transformation, a movement, a body of work that changes lives, but behind the scenes the offer is built from the same parts as everyone else’s, group calls, hot seats, Circle, Telegram, a portal of trainings, a glorified hot-seat Q&A, which is why somewhere underneath it all you don’t feel fully convicted when you go to sell it which is why you reach for another payment plan, another bonus because deep down you know what you are selling doesn’t match what is on your sales page, and a buyer can always feel that hesitation in you.
You don’t need to re-position your signature offer and re-do the sales page for the 19th time
You need to build a brand on the front end and culture facilitation on the backend that attracts and retains long term buyers in your signature offer for years, not months.
This is how I created an average of 2 year client retention in my mastermind with no less than $6k in recurring revenue
And this is what I will teach you inside Long-term Buyers.
This is a 2 part workshop where you will learn how to:
Day #1 Uncover what makes your work rare so you are no longer compared to others
So that clients stop thinking about it when you send them the details for your signature offer and start buying. This isn’t niching down and creating more high converting content, this is about uncovering what makes your work so distinct from anything that your dream client has tried before and as a result you start attracting long term buyers who don’t need masterclasses and intensives to upgrade into your highest ticket program.
Day #2 Turn a one time buyer into a client who renews for years through Culture Delivery
This isn’t about doing more identity marketing in your content, you’re already speaking to who she wants to become. It’s about carrying that same identity all the way into the experience of your offer, so what she felt in your content is what she actually buys once she’s in so that you become more convicted in what you are selling, clients can’t stop talking about you, refers her friends without being asked, and tells everyone she’s never been part of anything like it and becomes a lifelong client.
Details:
Dates: 27thth and 29th July
Time: 10am NZDT